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CONTEXT
A mix of official and conceptual work, this is a series of designs that were made to promote products, events, and services on different social media platforms.
THE OUTPUT
A large part that never left my process of creating these visuals was the goal of making what’s presented digitally seem almost tangible through the screen. To draw the audience in and to establish a connection between them and the product, event, or service, I like to focus on telling a story visually, letting the scene speak the message of the advertisement.
All images copyright their respective owners.
CATEGORY
Graphic Design
Art Direction
Visual Identity
TOOLS
Adobe Photoshop
Adobe Illustrator
*Conceptual artwork for Corsair.
For this project, I took up the challenge to redesign a social media ad for one of Corsair's tech products. The goal was to retain all the vital info, while transforming the ad design into a more immersive and engaging piece that highlights the product's strength and features.
Promotional Material for Food Products
The Zii Batirol posteris official work for Zii Cafe's special batirol drink, which is made available only during the holiday season. With this, I incorporated some recognizable Christmas elements to set the scene, bringing the feeling of warmth through the holiday drink.
Contrary to that, the material for the Napoleon Brandy drink is a redesign of an outdated billboard of a similar product, commonly described to be a provocative ad. The aim was to bring more attention to the product itself, highlighting its strengths and giving a clearer and more appropriate message to potential consumers.
Concept Posters for Sports Events
The first of the two is a conceptual poster for a gaming organization in the Philippines. The cool hues were for setting the tone of a scene of getting geared up for a gaming tournament.
The Formula 1 poster is another conceptual work. Despite all of its white space and minimalistic style, I targeted for the poster to bring focus to the race car and its speed, while also giving recognition to the host country of that particular race.
Blu-ray Advertising Campaign Concept
This is a conceptual advertising campaign for Blu-ray I created for my Multimedia Advertising class at my university. The campaign aimed to revitalize Blu-ray in the film viewing scene, immerse people in nostalgia, and to promote Blu-ray's strongest features more.
The campaign revolved around the tagline, "Like diamonds, Blu-rays are forever," which was inspired by the classic film, "Diamonds Are Forever." This highlights the timelessness of Blu-rays, as well as the unmatchable quality that they provide against competitors in the market.
Through these designs, one of my primary objectives was to tell the message through different stories, some being relatable and others being more fictional to tickle the audience's imaginative brain that enjoys fiction.
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Social Media Graphics