Reels

With the objective of promoting the artists, events, and projects, I made sure to keep it balanced according to the material at hand. For concerts and high-energy events, I worked on highlighting the experience by taking integral parts of the performances into the spotlight, with some shots focusing on the performers and other shots focusing on the venue and the audience to set the atmosphere.

For promotional content such as song teasers and product ads, I implemented camera movements, different transitions, text or subtitles, and relevant visual elements. This is while having the goals of drawing in interest to what's at hand and retaining the attention of viewers without losing focus on what’s being promoted.